Brighten · Even · Cruelty-Free

Reveal Your
Natural Glow

A stable vitamin C complex that visibly brightens, fades dark spots and evens tone for a smoother, more radiant complexion.

Vitamin C Whitening Serum
The Collection

Four serums. One ritual.

Tap a serum to explore its formula, key actives, and who it's for.

30 ML · 1.01 FL OZ
Vitamin C Whitening Serum
Retinol Anti-Aging Serum
Niacinamide Serum
Anti Acne Serum
Brighten & Even

Vitamin C Whitening Serum

A stable vitamin C complex that visibly brightens, fades dark spots and evens tone for a smoother, more radiant complexion.

Sodium Ascorbyl PhosphateVitamin EPeptide ComplexPanthenolSqualane
Best for
Dull & uneven
Use
Morning
Targets
Brightening + antioxidant defense
Real Results

See the
difference

Drag the slider to compare. Results shown after 8 weeks of consistent use of the Vitamin C Whitening Serum.

Skin brightness+38%
Even tone+31%
Hydration+44%
Before and after skincare results
BeforeAfter
Why CharmX

Skincare that earns its place on your shelf.

0%
saw brighter skin in 4 weeks
0+
five-star reviews
0
parabens, sulfates or dyes
0
average customer rating

Dermatologist-inspired

Formulas built on peer-reviewed actives at concentrations that actually perform.

Clean & cruelty-free

Vegan, never tested on animals, and free from parabens, sulfates and synthetic dyes.

Fast absorption

Lightweight, non-greasy textures that sink in fast and layer beautifully under SPF.

Premium quality

Made in small batches with pharmaceutical-grade ingredients and full transparency.

Skin Quiz · 90 seconds

Find your perfect serum.

How would you describe your skin?

The Ingredient Story

Every drop, accounted for

01Sodium Ascorbyl Phosphate

Stabilized Vitamin C

A gentle, oxidation-resistant form of vitamin C that brightens and defends against free radicals — without the sting of pure ascorbic acid.

020.3% time-release

Encapsulated Retinol

Wrapped in a protective shell so it releases slowly through the night, delivering smoothing, line-softening benefits with far less irritation.

03Vitamin B3, 10%

Niacinamide

The multitasker. Refines the look of pores, balances oil, fades marks and reinforces the moisture barrier for calmer, clearer skin.

04Botanical + BHA

Tea Tree & Salicylic

A purifying duo that decongests pores and calms blemishes at the source, while keeping skin comfortable, never stripped.

05Plant-derived base

Squalane

Our shared lightweight base. Mimics skin's own lipids for fast, weightless absorption and lasting, cushiony hydration.

Loved by Skin

100+ five-star stories

Teen haftay Vitamin C use karne ke baad meri dark spots halki ho gayi hain. Log poochte hain kya change kiya hai.

A
Ayesha Khan
Verified · Vitamin C

The retinol is the first one that hasn't wrecked my skin barrier. Smooth, no peeling, just results.

H
Hassan Raza
Verified · Retinol

Niacinamide ne meri oily T-zone control kar di. Pores chhotay lag rahe hain aur seconds mein absorb ho jata hai.

F
Fatima Ali
Verified · Niacinamide

Tea tree serum cleared my chin breakouts without drying me out. Genuinely impressed with the results.

U
Usman Ahmed
Verified · Tea Tree

Teen haftay Vitamin C use karne ke baad meri dark spots halki ho gayi hain. Log poochte hain kya change kiya hai.

A
Ayesha Khan
Verified · Vitamin C

The retinol is the first one that hasn't wrecked my skin barrier. Smooth, no peeling, just results.

H
Hassan Raza
Verified · Retinol

Niacinamide ne meri oily T-zone control kar di. Pores chhotay lag rahe hain aur seconds mein absorb ho jata hai.

F
Fatima Ali
Verified · Niacinamide

Tea tree serum cleared my chin breakouts without drying me out. Genuinely impressed with the results.

U
Usman Ahmed
Verified · Tea Tree

Teen haftay Vitamin C use karne ke baad meri dark spots halki ho gayi hain. Log poochte hain kya change kiya hai.

A
Ayesha Khan
Verified · Vitamin C

The retinol is the first one that hasn't wrecked my skin barrier. Smooth, no peeling, just results.

H
Hassan Raza
Verified · Retinol

Niacinamide ne meri oily T-zone control kar di. Pores chhotay lag rahe hain aur seconds mein absorb ho jata hai.

F
Fatima Ali
Verified · Niacinamide

Tea tree serum cleared my chin breakouts without drying me out. Genuinely impressed with the results.

U
Usman Ahmed
Verified · Tea Tree

Teen haftay Vitamin C use karne ke baad meri dark spots halki ho gayi hain. Log poochte hain kya change kiya hai.

A
Ayesha Khan
Verified · Vitamin C

The retinol is the first one that hasn't wrecked my skin barrier. Smooth, no peeling, just results.

H
Hassan Raza
Verified · Retinol

Niacinamide ne meri oily T-zone control kar di. Pores chhotay lag rahe hain aur seconds mein absorb ho jata hai.

F
Fatima Ali
Verified · Niacinamide

Tea tree serum cleared my chin breakouts without drying me out. Genuinely impressed with the results.

U
Usman Ahmed
Verified · Tea Tree

Packaging premium lagti hai aur glow bhi asli hai. Skin clear aur fresh feel hoti hai roz.

Z
Zainab Malik
Verified · Vitamin C

I love that there are only four serums. No confusion — I picked the two I needed and they actually work.

B
Bilal Sheikh
Verified · Bundle

Lightweight hai, fragrance nahi, aur SPF ke neechay perfect lagta hai. Sensitive skin ke liye best.

S
Sana Iqbal
Verified · Niacinamide

Eight weeks in and my texture is noticeably smoother. The before and after on my own face sold me.

M
Mariam Hussain
Verified · Retinol

Packaging premium lagti hai aur glow bhi asli hai. Skin clear aur fresh feel hoti hai roz.

Z
Zainab Malik
Verified · Vitamin C

I love that there are only four serums. No confusion — I picked the two I needed and they actually work.

B
Bilal Sheikh
Verified · Bundle

Lightweight hai, fragrance nahi, aur SPF ke neechay perfect lagta hai. Sensitive skin ke liye best.

S
Sana Iqbal
Verified · Niacinamide

Eight weeks in and my texture is noticeably smoother. The before and after on my own face sold me.

M
Mariam Hussain
Verified · Retinol

Packaging premium lagti hai aur glow bhi asli hai. Skin clear aur fresh feel hoti hai roz.

Z
Zainab Malik
Verified · Vitamin C

I love that there are only four serums. No confusion — I picked the two I needed and they actually work.

B
Bilal Sheikh
Verified · Bundle

Lightweight hai, fragrance nahi, aur SPF ke neechay perfect lagta hai. Sensitive skin ke liye best.

S
Sana Iqbal
Verified · Niacinamide

Eight weeks in and my texture is noticeably smoother. The before and after on my own face sold me.

M
Mariam Hussain
Verified · Retinol

Packaging premium lagti hai aur glow bhi asli hai. Skin clear aur fresh feel hoti hai roz.

Z
Zainab Malik
Verified · Vitamin C

I love that there are only four serums. No confusion — I picked the two I needed and they actually work.

B
Bilal Sheikh
Verified · Bundle

Lightweight hai, fragrance nahi, aur SPF ke neechay perfect lagta hai. Sensitive skin ke liye best.

S
Sana Iqbal
Verified · Niacinamide

Eight weeks in and my texture is noticeably smoother. The before and after on my own face sold me.

M
Mariam Hussain
Verified · Retinol
Good to Know

Questions,
answered

Apply to clean, slightly damp skin from thinnest to thickest texture. Vitamin C and Niacinamide work in the AM; Retinol is best at night. Tea Tree can be used as a targeted treatment. Always follow with moisturizer and SPF in the morning.

Yes. We use encapsulated and buffered actives, fragrance-free bases and skin-identical squalane to minimize irritation. We still recommend patch-testing any new active and introducing retinol gradually.

We recommend separating them — Vitamin C in the morning for antioxidant protection, Retinol at night for renewal. This keeps both as effective and gentle as possible.

Always. Every formula is 100% vegan and we never test on animals, at any stage. Our cartons are FSC-certified and our glass bottles are recyclable.

Most people notice brighter, smoother skin within 2–4 weeks. Tone, texture and firmness changes build over 8–12 weeks of consistent use. Skincare rewards patience.

We offer a 30-day glow guarantee. If a serum isn't right for your skin, reach out within 30 days for a refund or exchange — even on opened bottles. See our full return policy at charmx.pk/returns-policy.

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